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Why Good UI is Not Enough

Why Beauty is not enough, you need great User experience

Why Good UI is Not Enough

 

Why Good UI is Not Enough — You Need Great UX

When people think of design, the first thing that often comes to mind is visuals — sleek buttons, bold colors, clean typography. That’s UI (User Interface). But a good-looking app that frustrates users is like a beautifully wrapped gift that’s empty inside. 

That’s why good UI alone isn’t enough — great UX (User Experience) is what truly makes or breaks a digital product.

Think of it as getting a beautiful car like a Tesla, but the driving experience is whack

What’s the Difference Between UI and UX?

Let’s clear this up first:

  • UI is how things look, typically what you are looking at, the buttons, layouts, typography, color palettes, and spacing altogether
  • UX is how things work — the structure, logic, flow, accessibility, and how the user feels while navigating the product. or say the emotions of the user gets when using the product

A product can be visually stunning, but if users can’t complete simple tasks or get confused by poor navigation, when the user reaches a dead end, it fails.

Why Great UX Matters

Great UX:

  • Reduces user friction and cognitive overload.
  • Guides users naturally through the app without them needing to think too hard.
  • Solves real problems, not just aesthetic ones.
  • Drives retention and satisfaction, especially for startups competing in noisy markets.

In a fast-moving world, people don’t have the patience for confusing apps. They uninstall. They bounce. They leave bad reviews. UX is the guy who prevents that.

Real Example: The BuzyEazy App

While working on the BuzyEazy app, I realized that the interface looked decent, but users struggled with finding the right vendors and completing bookings. We dug deeper and found that the flow was too broad and generic.

What I did:

  • Re-mapped the onboarding journey into 3 clean steps
  • Prioritized proximity-based listings to connect users with nearby vendors
  • Added contextual feedback and micro-interactions for clarity

The result? User drop-off reduced significantly, and task fulfillment rates improved. The UI didn’t change dramatically — the UX did.

 UI + UX: A Powerful Pair

Here’s the truth:
Great products need both good UI and great UX. UI makes a strong first impression. UX keeps users coming back.

You need:

  • Clean visuals to attract
  • Clear flows to retain
  • Emotional design to connect
  • Data-backed UX thinking to scale

👨🏽‍💻 Final Thoughts

As a product designer and software engineer, I’ve seen firsthand how many teams underestimate the power of experience design. But UX is where your product builds loyalty, trust, and conversion.

So next time you're reviewing a product, ask:
"Is this just beautiful, or is it truly usable?"
I am Out!!

difference between UI and UX, user experience design, importance of UX, UI/UX for startups, UX case study, BuzyEazy UX
3 min read
Jan 20, 2025
By Faith Osim
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